Branding, Product, Marketing

Beauty Store

Since 2010, Beauty has been the local art supplies store in California. Their clientele is diverse, ranging from locals to small enterprises.
YEAR:

2022

TYPE OF PROJECT:

Client Project

ROLE:

Art Direction

VISIT SITE

Problem

When inside a virtual reality environment, you lose your connection to the outside world. Sound, vision, and movement are all mirrored and reflected in VR
  • Have clear ways of locating specific products
  • Support a single page for each product which can be linked to directly
  • Have an efficient way of purchasing one or more products
  • Have clear ways of locating specific products
Without proper flow it was hard to buy any product.

Solution

We wanted to design a mobile friendly website that made it easy for our users to by anything form the website.
  • Have clear ways of locating specific products
  • Support a single page for each product which can be linked to directly
  • Have an efficient way of purchasing one or more products
Without proper flow it was hard to buy any product.

Process

Prior to beginning this project, the Master’s student whose thesis this was had completed some work, mostly in the form of a survey that he had disseminated. We continued from there, assisting him in the development of the final prototype.

Research

Prior to beginning this project, the Master’s student whose thesis this was had completed some work, mostly in the form of a survey that he had disseminated. We continued from there, assisting him in the development of the final prototype.

User Research

I decided to go to few high-street art stores to acquire a better understanding of the clients who would be utilizing the website.

Competitive Anaylsis

I decided to go to few high-street art stores to acquire a better understanding of the clients who would be utilizing the website.

Empathy Map, Persona

I decided to go to few high-street art stores to acquire a better understanding of the clients who would be utilizing the website.

Sketch and Wireframes

I drew some sketches of Mirror’s Homepage once the information architecture was complete to get a sense of how it will look. Because everyone who participated in the user interviews said they prefer to purchase online on their desktops, I chose to concentrate on building the screens for the desktop version.

Sketch and Wireframes

I drew some sketches of Mirror’s Homepage once the information architecture was complete to get a sense of how it will look. Because everyone who participated in the user interviews said they prefer to purchase online on their desktops, I chose to concentrate on building the screens for the desktop version.

Usability Testing Results

The addition of a brand filter to the category page made it much easier to find certain products. People rushed to the department and then headed to their favorite brands to look around, as seen in the store.

It’s fantastic to see that approach reflected and operating on the website. It was simple to choose a color and add sizes to the cart; they even introduced more colors as a result!

The checkout procedure went well, and now that the buttons are properly labeled, the user felt much more at ease and relaxed once the transaction was completed.

Conclusion

The inclusion of a brand filter to the category page made finding specific products much easier. As observed in the store, people hurried to the section before heading to their favorite brands to browse around. That approach is mirrored and operational on the website, which is excellent.

It was straightforward to select a color and add sizes to the cart; as a result, they launched more hues!

The checkout process went well, and the user felt much more at ease and calm after the transaction was done now that the buttons were appropriately labeled.

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