You can have no idea how you’re better if you don’t get to know the competition. This means learning all you can about other event planners in your area or niche and attending events that have the same target audience. Establish who they are and what they offer.
Rishi
An author is the creator or originator of any written work such as a book or play, and is also considered a writer. More broadly defined, an author is "the person who originated or gave existence to anything" and whose authorship determines responsibility for what was created.